01. Logo

The company logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding.

Logo and Icon Pack

Primary Logo


Primary Use

Boundless Kids


Primary Use

Boundless Farm


Primary Use

02. Typography

Creating hierarchy within typography is key for emphasizing the most important messages. We use one main typeface for all Petra branded materials.

Primary Font: Montseratt

abcdefghijklmnopqrstuvwxyz1234567890

abcdefghijklmnopqrstuvwxyz1234567890

Get Montseratt

03. Color System

Precise matching is critical to maintaining a coherent brand. Be sure to proof and check colors on printed materials. To achieve this color palette, the Pantone Matching System is always preferred. The web colors for the brands have been slightly modified for enhanced user experience. Petra and Boundless share the same color palette.

Web Colors

#000000
#222222
#EF7908
#FFFFFF

Print Colors

PMS Black
c 0
m 0
y 0
k 0
PMS Nuetral Black C
c 0
m 0
y 0
k 0
PMS 716C
c 3
m 64
y 100
k 0
White
c 0
m 0
y 0
k 0